During my internship at Tweetonig, I created a brand identity for Splaire. Splaire is a tech start-up that offers a product and community that allows businesses and individuals to split & share (=splaire) their smartphone and desktop screens.
While working on the project, I discovered the people of Splaire as being serious and professional, though with a happy and funny touch. I wanted to translate that into the company's identity - starting with the logo and from there the whole identity and suggestions for their UI.
The graphical layout of my thesis was an important part of the presentation and explanation of my research and product development.
I created this A4 portrait final masterpiece of my studies, inspired by the trend of clear modern flat design and the pale color palettes of Wes Anderson. Through repetitive patterns and grids and a building up color scheme, the reader is taken along the design process and my thoughts in an intuitive way.
BRAND IDENTITY - II
Company logo + identity
/ 2017 / client: Facial Plastic Surgery Institute, Dallas TX
Company logo + supplement bottle branding + packaging design
Created for a fitness company located in Dallas, TX who launched their own supplement line called "Stick a Fourk in It". (Note: they are currently in development stage with their supplements and exposure)
Logo + store decals + business card design + printed & social media advertisement
As a freelancer I worked on small projects for Lion & Witch and her sister company Milk & Honey. Several graphics for printed and digital artwork were created for these two women's fashion stores located in Dallas, TX.
Whereas Lion & Witch focuses on a rather sophisticated clientèle, Milk & Honey is looking for the somewhat younger and playful crowd. This is translated into the advertisement graphics in order to attract the specific target groups and not have cannibalization occur.